Challenge
A consulting firm operated a WordPress site with load times of several seconds, no mobile optimization, and no option for online appointment booking. Prospects had to request appointments by phone or email — a media break that led to drop-offs. At the same time, the site was steadily losing visibility due to technical SEO deficiencies.
Solution
Relaunch as a statically generated Next.js website on Vercel with an integrated appointment booking system via Cal.com. Cal.com allows visitors to view available time slots directly on the website and book consultation appointments — without media breaks, with automatic calendar synchronization and confirmation emails. The site is multilingual, responsive, and optimized for Core Web Vitals.
Technology Stack
Results
98
Lighthouse Performance Score
0.8s
First Contentful Paint
+200%
organic traffic (6 months after relaunch)
+45%
appointment bookings via Cal.com vs. previously by phone